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The future of leisure Sailing?

The British Marine Federation have conducted research on their market. They emphasise a trend from 'owning' towards 'sharing', and present ideas for reacting to this.

This work was mentioned in a leader article in a recent issue of Yachting Monthly. It may be of interest to HROA members since though by definition we are 'owners', we are surrounded by a world where 'sharers' are likely to predominate, and this may have consequences and opportunities for us.

The full information is available to BMI members, but there is a generally available colourful executive summary which is attached to this news item.